A Circle that joins sky and earth

Symbolizing a management concept with a vision for global operations, linked with the corporation’s history and traditions. 

The elements

The basic geometric shapes of a square and circle symbolizes the "Wai Yuan Nei Fang" principle, the Chinese spirit for being tactful in an outward manner but stern in self-discipline. Therefore, knowing what to do and what not to do is also the standards in which we base our business model on. The shape also represents the ambitions of becoming the global leader. 

The color red

Signifies an honest management style and a passionate, bright and energetic corporate spirit.

Sustainability

We insist on sustained business operations to guarantee a safe and stable work environment and livelihood for our employees and strive to contribute to a steady development of society to fulfill our corporate role as a social citizen. We also pursue the principles of environmental sustainability and actively employ technology to make the best use of our natural resources, developing and selling products that are beneficial to our health and the environment.

Environmental Protection

We are dedicated to continuous improvement of our products, production processes, and technicalities in an effort to meet international standards. We also aim to create green business opportunities and upgrade our different business areas based on revolutionary thinking and practices.

Altruism

We embrace the concept of social responsibility and endeavor to make lasting and meaningful contributions to society. We also continually adjust our involvement in social welfare activities based on current social demands. We firmly believe that social welfare should be aimed at those in need and actively promote an organic use of resources. Our goal is turn our social concern and activism into an organized, systematic, self-supporting and continuous involvement.

Honesty

We are firmly convinced that there should be a clear standard for proper conduct for every situation and we therefore value trust and honesty in our business and personal dealings

Discipline

We strive to implement a strict and rigorous management system that is based on firm discipline

Pragmatism

We put great emphasis on every single step and detail and rely on a factual approach to problem solving. We also believe that it is necessary to proceed step by step instead of resorting to empty slogans and setting unrealistic goals. We prefer a down-to-earth approach in our quest for perfection.

Focus

We place equal importance on all business areas and strive to continually improve our productivity, product quality, and product range in an innovative spirit. We implement a clear division of duties with well-delineated responsibilities and select problem solution strategies that are based on a clear understanding of core issues. 

Innovation

We are never satisfied with the status quo and always strive to acquire new knowledge and achieve constant improvements. We firmly believe that a progressive spirit, familiarity with the latest trends, and transformations that are based on new technologies are indispensable to enhance individual and organizational competitiveness.