The Consumer Products Group continues to be deeply ingrained in YFY’s core paper business and at the same time has expanded rapidly into quality and considerate cleaning products that bring joy to its customers. Guided by consumer demand, the group has taken the next step to grow its operations and sales channels by taking aim at the e-commerce market with the establishment of the online Yuen Foong Shop in 2014. Combined with the experience and advantages of its Livebricks mobile application services, YFY’s e-commerce operations aims to provide consumers with a faster, higher quality, and more convenient shopping service.